What is Design?

Like most industry professionals, we’re normally too busy doing design to actually stop and think about what exactly it is.

But all that’s about to change. As are we. Why? Because after 19 years in the business, working on everything from brand identity, comms and advertising, to research and insight, strategic development, culture, internal change and behaviour change, we don’t think our current name says everything we want it to. So we're evolving and to help us, we’re asking the question – What is Design?

To try and find the answer, we’re embarking on a quest to discover what you think design is. Which is why, over the next few months we’ll be asking as many people as possible to finish the following sentence:

Design is…

We’d love to hear what you think. Post a comment, take a snap, or scribble a doodle. In fact do whatever it takes to share your definition of design.